How to Research Competitors

Overview

Steve automatically researches competitors to gather pricing, features, positioning, and market activity.

Caption: Steve researches each competitor — scraping the site, pricing, news, and reviews into a profile.

View Research Status

On the Competitors page, each competitor shows research status:

• Pending - Research queued
• Partial - Some data collected
• Complete - Full research done

Trigger Research

Automatic Research

Research starts automatically when you:

• Add a new competitor with Add & Research
• Track a previously untracked competitor

Manual Research

Click the research icon on any competitor to trigger fresh research.

View Research Results

Click a competitor to see their profile.

Research includes:

• Company overview - Mission, products, positioning
• Pricing - Plans, tiers, pricing model
• Features - Product capabilities and roadmap
• Market activity - News, announcements, funding
• Social presence - LinkedIn, Twitter activity

Research Data Sources

Steve gathers data from:

• Company website and docs
• Product pages and pricing
• News articles and press releases
• Social media
• Review sites (G2, Capterra)
• Public filings and reports

Refresh Research

Research auto-refreshes weekly. For immediate updates:

1. Navigate to competitor profile
2. Click Refresh Research
3. Wait for updated data

Expected Outcome

✅ Comprehensive competitor data ✅ Automated weekly updates ✅ Ready for battle card generation

Next Steps

• Generate Battle Cards - Use research insights
• Add More Competitors - Expand coverage