How to Add Competitors

Overview

Add competitors to monitor their products, pricing, features, and market activity.

Caption: Add a competitor by pasting its website URL — Steve researches it automatically.

Access Competitors Page

Navigate to your project and click Competitors in the sidebar.

Add a Competitor

Step 1: Open Add Dialog

Click the Add Competitor button (with Plus icon).

Step 2: Enter Details

Fill in:

• Company Name - Competitor's full business name
• Website URL - Primary domain (e.g., competitor.com)

Step 3: Start Tracking

Click Add Competitor or Add & Research.

Add Competitor - Adds without immediate research Add & Research - Triggers automated research immediately

View Competitors

Competitor Tabs

Switch between views:

• Tracked - Actively monitored competitors
• All - All competitors including untracked
• Untracked - Competitors not currently monitored

Competitor Tiles

Each tile shows:

• Company name and logo
• Research status (pending/partial/complete)
• Tracking toggle
• Actions menu

Expected Outcome

✅ Competitor added to project ✅ Research initiated (if selected) ✅ Competitor visible in list

Next Steps

• Research Competitors - View automated research
• Generate Battle Cards - Create competitive insights
• Discover Competitors - Find more competitors with AI