How to Add Competitors
Add competitors to your project to track their activity and generate battle cards
Overview
Add competitors to monitor their products, pricing, features, and market activity.
Access Competitors Page
Navigate to your project and click Competitors in the sidebar.
Caption: Competitors page with Add Competitor button highlighted
Add a Competitor
Step 1: Open Add Dialog
Click the Add Competitor button (with Plus icon).
Caption: Add competitor dialog with input fields
Step 2: Enter Details
Fill in:
- Company Name - Competitor's full business name
- Website URL - Primary domain (e.g., competitor.com)
Step 3: Start Tracking
Click Add Competitor or Add & Research.
Add Competitor - Adds without immediate research Add & Research - Triggers automated research immediately
Caption: Choice between adding or adding with immediate research
View Competitors
Competitor Tabs
Switch between views:
- Tracked - Actively monitored competitors
- All - All competitors including untracked
- Untracked - Competitors not currently monitored
Caption: Competitor tabs for filtering view
Competitor Tiles
Each tile shows:
- Company name and logo
- Research status (pending/partial/complete)
- Tracking toggle
- Actions menu
Caption: Competitor tile with research status and tracking toggle
Expected Outcome
✅ Competitor added to project ✅ Research initiated (if selected) ✅ Competitor visible in list
Next Steps
- Research Competitors - View automated research
- Generate Battle Cards - Create competitive insights
- Discover Competitors - Find more competitors with AI