Competitor News with /latest-news

Overview

/latest-news pulls the latest competitor news and updates on demand. And with a little setup, Steve posts the same news to a channel automatically, so nobody has to ask.

Who it's for: 🎯 Sales Rep · 📣 PMM — anyone who needs to stay current on what competitors are doing.

How to use it

Steve walks you through a short picker, project, then competitor, then how far back to look and how many items to return, and posts the latest news in a thread.

Caption: Each result is a headline, a short summary, and how recent it is, so you can skim before a call.

Set up automatic news digests

You don't have to run the command to stay informed. Configure a channel where Steve posts regular competitor updates on a Daily or Weekly schedule. See Configure Slack Summaries for the full setup.

Best ways to use it

🎯 For sales reps

• Run it before a competitive call so you're not blindsided by a launch or a funding announcement the buyer just read.
• Watch the digest channel your PMM set up; that's your passive feed.

📣 For PMM

• Configure a Daily or Weekly digest per project so the field is informed without pinging you.
• Use the on-demand command to spot-check what's surfacing before it hits the team channel.

Next Steps

• Chat with Steve — ask what this news means for how you sell against them.
• Compare with /vs-competitor — turn the news into a side-by-side for the deal.