How Steve Auto-Generates Battle Cards in 30 Seconds

Creating battle cards manually is time-consuming. Product marketers spend 2-3 hours writing each battle card, researching competitor features, pricing, and positioning. By the time a battle card is finished and distributed, the information is often outdated.

This manual process doesn't scale. When you're tracking 10+ competitors, updating battle cards becomes a full-time job. Sales teams end up with outdated documents they don't trust or use.

How Steve Auto-Generates Battle Cards

Steve eliminates manual battle card creation through AI-powered automation. There are two ways to generate battle cards in seconds:

Method 1: Chat-Based Generation

Navigate to Battle Cards → Generate Battle Card in your project. You'll see a chat interface similar to ChatGPT.

Type a simple prompt describing what you need:

• "Create a battle card for Acme Corp focusing on pricing"
• "Generate a feature comparison battle card for Competitor X and Y"
• "Build an objection handling guide for our top 3 competitors"

Screenshot description: Capture the page at /projects/[id]/battle-cards/generate. Show the chat input box on the left with a sample prompt typed in. On the right side, show the BlockNote editor with generated content appearing in real-time. Highlight both the chat input area and the generated content blocks with colored borders or arrows.

Steve's AI starts generating content immediately. You'll see battle card sections appear in real-time:

• Competitor overview and positioning
• Pricing comparison tables
• Feature strengths and weaknesses
• Win/loss talking points
• Objection handling scripts

The generated content appears in editable blocks. Accept blocks you like, reject what you don't need, or edit inline to refine the content. Steve uses your competitor research data, uploaded resources, and project context to create accurate, relevant battle cards.

Method 2: Preset-Based Generation

For even faster generation, create battle card templates (presets). Define your preferred structure once—sections, competitors, format—then generate unlimited battle cards with one click.

Navigate to Battle Cards → Presets → select a preset → click Generate Battle Card.

Screenshot description: Capture the preset detail sidebar that appears when clicking a preset. Show the preset name, selected competitors list, included sections/fields, and prominently display the "Generate Battle Card" button at the bottom. Highlight the button with an arrow or glow effect.

Steve queues the generation and processes it in under 30 seconds. The battle card appears in your Battle Cards list, fully formatted and ready to share. No prompting required—Steve knows exactly what to generate from the preset configuration.

What Makes Steve's Generation Fast

Steve doesn't start from scratch. The AI leverages:

Competitor Research Data: Automatically collected pricing, features, G2 reviews, and positioning from your tracked competitors

Project Resources: Your uploaded sales decks, product docs, and customer recordings inform Steve's output

Battle Card Templates: Predefined structures ensure consistent formatting across all generated cards

Real-time Streaming: Content generates as you watch, not after waiting minutes for processing

Editing and Refining Generated Content

Generated battle cards aren't final drafts locked in stone. Steve provides a rich text editor (BlockNote) where you can:

• Edit any section inline
• Add or remove sections
• Change formatting, colors, highlights
• Insert tables, lists, callouts
• Attach sources and citations

Screenshot description: Capture the battle card editor view showing the BlockNote editor with formatted content including headings, bullet points, tables, and highlighted text. Show the formatting toolbar at the top. Include mouse cursor hovering over an editable section to demonstrate inline editing. Add arrows pointing to key editing features like the toolbar and inline edit areas.

Changes auto-save as you work. Steve maintains version history, so you can revert changes if needed. The editor supports collaboration—multiple team members can edit simultaneously.

From Generation to Distribution in Minutes

Once generated, battle cards are immediately shareable:

1. Copy shareable link - Send to anyone, no Steve account required
2. Email directly - Blast to your sales team from Steve
3. Slack integration - Post to channels automatically
4. Download as PDF - Export for offline use

Steve tracks engagement analytics. See which battle cards sales teams actually open and use, helping you prioritize updates for high-value competitors.

Battle Card Generation vs. Manual Creation

Manual process: 2-3 hours per battle card

• Research competitor website, pricing pages
• Read G2 reviews and customer feedback
• Draft sections in Google Docs
• Format tables and comparisons
• Get stakeholder reviews
• Distribute and update links

Steve's automated process: 30 seconds per battle card

• Type prompt or click preset
• Review generated content
• Make quick edits if needed
• Share instantly

The time savings compound when tracking multiple competitors. Generating 10 battle cards manually takes 20-30 hours. With Steve, it takes 5 minutes.

Always Up-to-Date Battle Cards

Steve's automation extends beyond initial generation. When competitors change pricing, launch features, or update positioning, Steve automatically updates battle cards.

Enable auto-update on any battle card, and Steve refreshes sections based on:

• New competitor research findings
• Detected website changes
• Latest news and announcements
• Updated product resources

Your sales team always has current information without manual maintenance work.

Get Started with Auto-Generation

Ready to stop manually creating battle cards?

1. Navigate to Battle Cards in your Steve project
2. Click Generate Battle Card
3. Type what you need or select a preset
4. Review and share in seconds

Steve's AI handles the research, writing, and formatting. You handle the strategic decisions about messaging and positioning.

Related Resources

• How to Generate Battle Cards - Step-by-step onboarding guide
• Create Battle Card Templates - Set up reusable presets
• Share Battle Cards - Distribution best practices