How to Set Up Website Tracking

Overview

Monitor competitor websites for changes in pricing, features, messaging, and content.

Caption: Pick a competitor and define what changes to watch — pricing, launches, and more.

Access Website Tracking

Navigate to Website Tracking in your project sidebar.

Add Websites to Track

Step 1: Click Add Website

Click Track New Website.

Step 2: Enter URL

Provide:

• Website URL - Full domain to monitor
• Associated Competitor - Link to competitor in your project
• Pages to Track - Specific pages or entire site

Step 3: Select Tracking Frequency

Choose monitoring schedule:

• Daily - Check every 24 hours
• Weekly - Check every Monday
• Real-time - Continuous monitoring (premium)

Step 4: Configure Alerts

Set notifications for:

• Pricing changes
• New product pages
• Content updates
• Homepage redesigns

View Tracking Data

Changes Dashboard

See detected changes:

• Screenshot comparison (before/after)
• Change date and time
• Change type (pricing, content, design)
• Affected pages

Change History

Timeline view of all detected changes per competitor.

Receive Alerts

Slack Notifications

Changes post to configured Slack channel:

• Screenshot preview
• Change summary
• Link to full comparison

Email Alerts

Daily or weekly digest of website changes.

In-App Notifications

Real-time alerts in Steve dashboard.

Analyze Trends

Track patterns over time:

• Frequency of pricing updates
• Product page additions
• Messaging evolution
• Seasonal changes

Expected Outcome

✅ Competitor websites monitored ✅ Changes detected automatically ✅ Alerts delivered to team

Troubleshooting

No changes detected?

• Verify URL is correct
• Check tracking is active
• Confirm sufficient time has passed

Too many alerts?

• Adjust sensitivity settings
• Filter alert types
• Change frequency to weekly

Next Steps

• Generate News Summaries - Combine with news tracking
• View Analytics - See tracking impact