How to Set Up Website Tracking
Track competitor website changes and monitor their digital presence
Overview
Monitor competitor websites for changes in pricing, features, messaging, and content.
Access Website Tracking
Navigate to Website Tracking in your project sidebar.
Caption: Website tracking configuration page
Add Websites to Track
Step 1: Click Add Website
Click Track New Website.
Caption: Adding new website for tracking
Step 2: Enter URL
Provide:
- Website URL - Full domain to monitor
- Associated Competitor - Link to competitor in your project
- Pages to Track - Specific pages or entire site
Caption: Website tracking configuration form
Step 3: Select Tracking Frequency
Choose monitoring schedule:
- Daily - Check every 24 hours
- Weekly - Check every Monday
- Real-time - Continuous monitoring (premium)
Caption: Tracking frequency selection
Step 4: Configure Alerts
Set notifications for:
- Pricing changes
- New product pages
- Content updates
- Homepage redesigns
Caption: Website change alert configuration
View Tracking Data
Changes Dashboard
See detected changes:
- Screenshot comparison (before/after)
- Change date and time
- Change type (pricing, content, design)
- Affected pages
Caption: Website changes with visual comparison
Change History
Timeline view of all detected changes per competitor.
Caption: Historical website changes timeline
Receive Alerts
Slack Notifications
Changes post to configured Slack channel:
- Screenshot preview
- Change summary
- Link to full comparison
Caption: Website change alert in Slack
Email Alerts
Daily or weekly digest of website changes.
In-App Notifications
Real-time alerts in Steve dashboard.
Analyze Trends
Track patterns over time:
- Frequency of pricing updates
- Product page additions
- Messaging evolution
- Seasonal changes
Caption: Website tracking trends and analytics
Expected Outcome
✅ Competitor websites monitored ✅ Changes detected automatically ✅ Alerts delivered to team
Troubleshooting
No changes detected?
- Verify URL is correct
- Check tracking is active
- Confirm sufficient time has passed
Too many alerts?
- Adjust sensitivity settings
- Filter alert types
- Change frequency to weekly
Next Steps
- Generate News Summaries - Combine with news tracking
- View Analytics - See tracking impact